The Tourism Research Centre (TRC) is located in the UPEI School of Business and provides Prince Edward Island’s tourism industry with the knowledge, expertise, and research tools required for the Island to establish itself as a premier tourist destination.

The TRC increases tourism research capacity on PEI. In an ever-evolving tourism industry, there is a constant need to inquire about trends and evolving tastes as well as to test assumptions and ideas. The TRC's mandate is to conduct quality tourism research and lead in tourism research education. The TRC analyzes available tourism data; produces industry, government, and academic reports; and broadly distributes value-added information to stakeholders in the industry.

The Centre identifies opportunities and issues that might have an impact on the province’s tourism industry. This research assists tourism’s decision-...